Our Story
Velvet Hut began as a passion project to bring more artistry and individuality to London’s streetwear. Born out of the city’s creative pulse, our mission is to empower people to express themselves through custom-made clothing—each piece reflecting their personality, not just a trend. At our core, we believe every style has a story to tell and every detail is an opportunity for self-expression.
Express yourself through unique pieces created just for you
Meet the Velvet Hut Team
Ella Martens
Creative Director – A graduate of Central Saint Martins, Ella leads our design vision and oversees every custom commission, ensuring your results are bold and authentically unique.
Rajiv Patel
Lead Artisan – With a passion for both classic embroidery and contemporary art, Rajiv transforms ideas into eye-catching wearable works for our clients.
Simone Brooks
Client Experience – Simone is your first point of contact, guiding you through every stage and making sure your Velvet Hut journey is seamless and enjoyable.
Our Ethos
- Creativity at the Forefront: We treat every commission as a unique work of art, not just a project, encouraging self-expression in every stitch and stroke.
- Personalisation: Our process is collaborative—your ideas drive the creative journey, resulting in clothing that’s as individual as you are.
- Obsessive Quality: Only top-grade fabrics and hand-picked materials enter our studio, and every piece is crafted with meticulous attention to detail.